Recalled during one of my Advertising classes way back.
An interesting topic was raised, which is the most successful Ad ever made in Pakistan? There were a lot of guesses from Telenor, to Mobilink, Pepsi, Safeguard, and what not. Little did we know, that the most successful ad. till now, is 'Gaye Soap!'
Yes, quite unbelievable. Slightly amusing as well. Sources say that the animated cows dancing around on the screen, motivated people from rural areas to go for this animated product.
That is not it. Another amusing fact about our lovely population that I got to know was about Pepsi and their Ad campaign. In India, Pepsi launched their "Dil Mange More" campaign and it was an instant hit. They thought of launching the same campaign in Pakistan, and when they did so, it did not create that same impact. Shocked, Pepsi wanted to know the reason ofcourse. They were quite surprised when they got to know that majority of our population had thought of "Dil Mange More" as Dil Mange Peacock!
Pepsi changed their campaign to "Dil Mange Aur!" for very obvious reasons.